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Media contact:
Mark Giberson (213) 739-8304
E-mail: markg@car.org

RELAY® Version 3.0 adds online marketing tools to transaction management

LOS ANGELES (June. 15) – RELAY®, an Internet tool for real estate professionals to manage transactions and collaborate with clients and affiliates through a custom Web site, today announced the release of RELAY® Version 3.0.

RELAY® already enables agents to thoroughly track documents, activity checklists, communications and contacts through a branded Web site that clients can access 24/7. With RELAY® Version 3.0, subscribers are offered the ability to use RELAY® as a marketing tool to attract clients and the ability to network with other agents more efficiently.

A unique feature of RELAY® Version 3.0 is an enhanced online listings capability, enabling users to publish property information on a branded RELAY® Web page which can be shared with potential clients. By publishing disclosure documents and photos or video files to a RELAY® listing page, real estate professionals can offer a more comprehensive and high-impact presentation to interested buyers.

RELAY® Version 3.0 also allows users to invite guest agent access and cross-brokerage transaction access. Guest agent and cross-brokerage access enable both sides of the real estate sale to work together in one transaction file, making communication smoother for both real estate teams and clients.

Through guest agent access, RELAY® subscribers can invite the agent on the other side of the transaction, who is not a RELAY® subscriber, to view pre-selected portions of the file. When the agent representing the other side of the transaction is a RELAY® subscriber, they can participate through a shared transaction file with complete document and activity management functions and the ability to provide their clients access as well.

Hailed by industry leaders as a mission critical enhancement to the services provided by REALTORS® to home buyers and sellers, RELAY® has maintained a rapid schedule of advancements in features development since its launch in 2005. “In response to direct feedback from real estate practitioners, the RELAY® user interface is continually refined to provide thorough, organized online management of all information related to a real estate transaction, in an effective, risk-free process,” said Bob Kulick, chairman of the board of Real Estate Business Technologies LLC.

As the REALTOR®-owned transaction management solution, RELAY® features one-click integration with ZipForm® Online and WINForms Online®, the REALTOR®-owned electronic forms software used by nearly 400,000 REALTORS® nationwide. With one-click integration, users can easily sync transaction data and completed electronic forms – contracts and disclosure documents for example – to a RELAY® transaction Web site.

RELAY® has been declared compliant with security standards set by Cybertrust Inc., a global information security specialist, and was awarded the REALTOR® Secure designation by the NATIONAL ASSOCIATION OF REALTORS®’ Center for REALTOR® Technology (CRT), certifying that best practices are in place to protect client data and systems from risk.

For more information about RELAY® security and complete RELAY® product information, go to www.rebt.com.

Real Estate Business Technologies LLC (REBT), a subsidiary of Real Estate Business Services Inc., provides technological solutions to REALTORS® that enhance the value of services REALTORS® deliver to their clients while improving REALTORS®' productivity and efficiency.

Developed by RE FormsNet® (REFN), ZipForm® and WINForms® are the official real estate forms software of the NATIONAL ASSOCIATION OF REALTORS®. Both REBT and REFN are subsidiaries of Real Estate Business Services Inc. (REBS), which has an established track record of fulfilling REALTOR® strategic imperatives while delivering positive economic returns.

Real Estate Business Services Inc. (REBS) is a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) and the leading provider of real estate products and services to practitioners in California.

RE FormsNet® (REFN) is a joint venture between Real Estate Business Services Inc. (REBS) and the NATIONAL ASSOCIATION OF REALTORS® (NAR) and is the developer of WINForms® and ZipForm®, the official forms software of NAR.

Leading the way...® in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state trade organizations in the United States, with more than 185,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.

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